meteoviva reinvents itself: in terms of new products and corporate design. Managing director Uwe Großmann explains the reasons for reinventing itself in the face of the challenges in the real estate industry

meteoviva has reinvent itself and significantly expanded its product portfolio. What is behind this?

The real estate industry is currently facing major challenges in promoting the decarbonisation of  buildings while at the same time withstanding the high cost pressure in building operations. In addition to the urgent need to develop targeted measures for decarbonising existing buildings, the main focus is on the digital transformation in the industry. This requires a variety of solutions. It is therefore a logical step for us, to further expand our solution portfolio accordingly and make it available to our customers.

What will meteoviva cover in the future?

With meteoviva climate, we have not yet been able to serve all of our customers’ properties. Our focus so far has been on larger office buildings. With the new solutions, we are addressing the decarbonisation of all buildings across their entire life cycle. We are making energy-saving measures transparent and tangible for everyone. We will be approaching our customers in the coming weeks and presenting the new products.

With the introduction of the new products, you also reinvented your brand. What do the new corporate design embody?

It was clear from the start that we would also have to reinvent ourselves visually. Otherwise, we would have continued to be associated with just one product, meteoviva climate. Of course, meteoviva climate remains an important product. But with our modern appearance, we want to spread a new brand message. We see ourselves as pioneers of decarbonisation, using smart data technologies to make buildings more efficient and getting them to net-zero. We want to show how easy it is to make real estate future-proof and to reconcile economy and ecology economy in the process.

This is reflected in the new corporate design as well. The light, straightforward design shows the change: simply having fun with the green transformation.

The combination of yellow and green unites the two fundamental aspects of our existence: the powerful energy of the sun and responsible, sustainable action for our future.